Laura Plum

Consultant

“Social and political upheaval requires empathetic and authentic communication strategies. On the one hand, complex developments, new innovation processes and scientific findings must be presented in a way that is understandable as well as suitable in terms of the target group and channel. On the other hand, it is crucial to involve society in knowledge- and decision-making processes at an early stage through participatory communication formats. Out of this comes a discourse that in addition to creating rapprochement and trust, also helps to build bridges.”

 

SKM Consultant since 2023

 

Previous professional experience

  • Science journalist at Project Management Jülich, Jülich
  • Student editor and copywriter at marketing and communications agency REBELKO, Aachen
  • Intern in international marketing, Henkel AG & Co. KGaA, Hamburg
  • Communication consulting intern at navos – Public Dialogue Consultants GmbH, Düsseldorf

 

Education

  • M.A. in Media Studies: Digital Cultures at Maastricht University
  • B.A. in European Studies at Maastricht University & Science Po Bordeaux