“Within the last decade alone, the quantity of communication has increased immensely. However the same cannot always be said of the quality. A message must be as short, concise, crisp and understandable as possible. With this, the quality usually also improves – it is heard, understood and stays longer in the mind. Messages that are easy to understand are most likely to reach their target. Every problem has at least one solution.”

SKM Consultant since 2023

Previous professional experience

• Head of Foreign Trade and Sustainability at the Foreign Trade Association of German Retailers (AVE)
• Press officer at the Federal Ministry for Economic Cooperation and Development
• Editor and reporter for the news programme “Rundschau” and the political talk show “Münchner Runde” on broadcaster Bayerischer Rundfunk
• Freelance journalist for news programmes at ARD-Morgenmagazin, arte info and others

Education

• Traineeship at the broadcasting news agency "Deutschen Fernsehnachrichten Agentur" (DFA)
• Studied Political Science, and Medieval and Modern History in Bonn and Heidelberg. Degree: Magister