Crisis Management: be prepared
How often do you read that a crisis is also an opportunity? Here is what we think: a crisis is a crisis. There is no room for deflection or sugarcoating the facts. While many agencies offer crisis management as a niche service, we have made it our core business for 20 years.
Our experience in dealing with numerous crises has proven that what we “preach” in theory, works in practice. As a rule, how your company deals with a crisis is more important than what triggered the crisis in the first place. This is why Crisis Communication Training is essential. We advise and guide our clients through all phases of Crisis Management, from prevention to intervention and evaluation.
Crisis Prevention: when there is still time to prepare
- monitoring and processing of risk issues (issues management)
- building stakeholder networks (Stakeholder Engagement)
- audit of existing structures and processes
- development of crisis management systems/establishment of crisis organisation procedures
- development of crisis manuals (structural and procedural organisation, instructions for action, templates and checklists, etc.)
- advice on the technical implementation of alerting channels, hotlines, situational documentation, etc.
- exercises, education and training
Crisis Intervention: fast and pragmatic help in the event of an acute crises
- on-call service
- advice to the crisis management team
- development of holding statements, language guidelines, press releases, Q&As, etc.
- external press office/answering media enquiries
- on-site deployment (external press officer)
- media and social media monitoring
- social media and community management
- preparation of content for press statements and conferences, video messages, staff meetings, etc.
Crisis Evaluation: lessons learned and rebuilding trust
- supporting those responsible for the transition to day-to-day business
- analysis as well as preparation and follow-up of the crisis
- development of strategic recommendations for action
- further development of the existing crisis organisation structures and procedures
- exercises, education and training
- advice on rebuilding trust and reputation through Corporate Communications, Stakeholder Engagement and Public Affairs